Fashion Savvy – Fashion, Beauty, & Style » Makeup Tips: Treat yourself to HD beauty

Makeup Tips: Treat yourself to HD beauty | Fashion Savvy – Fashion, Beauty, & Style

Nov 09 2007

Makeup Tips: Treat yourself to HD beauty

Published by fashion at 9:38 pm under Cosmetics & Makeup, Foundation, Powder

(NC)-Is your face ready to triumph over High Definition?

With an eye on all future videos at weddings, graduations, anniversaries – and indeed, at any special occasion – some of the cosmetics companies are already visualizing in “high definition” to ensure you look your best.

“By 2009, all television broadcasters will have to switch to HDTV,” said Claudia Long, CEO of Kryolan, a leader in the professional makeup field. “Initially it’s a change that only affects Hollywood, but with HD camcorders already available on the consumer market, it’s only a matter of time before all your special memories are recorded on an HD camera.”

HD videos will make each event more life-like than ever, but this type of film quality will also pick up every wrinkle, pockmark, and shadow on its subjects. The naked eye might not see any imperfections on our skin, but an HD camera won’t miss one flaw.

“So with electronics technology rapidly growing,” Ms. Long continued, “the beauty industry found itself faced with developing a makeup that is exclusively geared towards solving HD dilemmas.”

Kryolan (kryolan.com) took on this challenge, applying their professional film expertise to cosmetics-counter formulations for you and me. In Toronto, ask about the High Definition Makeup line at Industry Cosmetics & Beauty Supply Inc. In Montreal, this line sells at Studio Makijaz.

“Not only does this makeup give users porcelain-perfect skin before the camera,” Ms. Long explained, “it also nurtures skin by hosting vitamin E, anti-aging properties, and ingredients that protect from harmful UV-rays.

“Particularly valuable,” she continued, “are the Micro Foundation Matifying Liquid, Micro Foundation Smoothing Liquid, and Micro Foundation Creme, all available in 18 natural colours and can be matted and set with the Micro Silk Powder. These foundations and powder have the incredible ability to take years off and guarantee smooth and even skin on the screen and in real life.

“Our HD make-up ensures that every camera light and angle is a good one. It is as good for your skin as it makes you look on camera.”

Credit: www.newscanada.com